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JOIN SFS26
Be part of the next edition of SFS, taking place on November 10–11, 2026, at the Allianz Stadium in Turin. Select the pass that best fits your goals and step into the heart of the premier event for the global football industry.

Confirmed Speakers
The voices shaping the future of football gather at SFS

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Associating your brand with the SFS platform offers high-level networking, business opportunities, and significant visibility.

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Experience SFS 26 from the Inside
Join a unique opportunity to learn, grow, and help deliver an international football industry event.
Format
Discover more about the event

SFS Snack are short itinerant conferences lasting approximately 2 hours, held in different cities worldwide. Each session serves as a dynamic forum to explore the most current and strategic topics in the Football Industry, providing practical insights, innovative perspectives, and actionable strategies. Bringing together leaders, innovators, and key industry figures – including players, executives, and influencers – SFS Snack fosters direct dialogue, interactive workshops, Q&A sessions, and networking moments, turning knowledge into concrete action. This format becomes a true catalyst for innovation, professional growth, and international connections within the Football Industry.
SFS ExtraTime is an applied innovation program focused on football and the sports industry, promoted by Social Media Soccer and Theorema srl SB. With the 2026 edition, Extra evolves from a pitch competition into a structured and permanent platform that integrates scouting, training, experimentation, and market access. The program is built around three main pillars: an Innovation Tour across Italian universities to identify new talent and ideas from the research stage; a dual call targeting both university teams and established startups; and an Innovation Day during the Social Football Summit, serving as the program’s culmination with a pitch competition, thematic panels, and an exhibition area where innovators, companies, investors, and clubs come together.
The SFS Awards celebrate excellence in the football industry, recognizing clubs, companies, and professionals for innovation, sustainability, creativity, and positive impact. For the first time, some awards are open to direct applications via a digital platform, giving startups, innovative projects, and emerging talents the opportunity to showcase their initiatives and prove their value in the football industry. The awards ceremony takes place during an exclusive Gala Dinner, offering a unique networking opportunity among VIPs, institutional figures, partners, finalists, and winners, and reinforcing the SFS Awards as a reference point for innovation and excellence in football.
Confirmed partner
Who builds SFS with us.
Topics
Le tematiche, le tendenze e le idee che stanno ridefinendo il mondo del calcio.
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Latest News
Stories on how the sports business is changing.

19 Oct 2026
You do not necessarily have to play in Serie A or have won a World Cup to demonstrate your talent in the United States. Today, a street footballer with millions of followers may have a profile just as compelling, from a U.S. immigration perspective, as that of a professional soccer player.

16 Oct 2026
From the FAIR framework to case studies with EVZ, Elitfotboll Dam, and healthcare leaders: strategic advisory driving commercial growth in women's sport.

16 Oct 2026
YouGov joins SFS26 as a Gold Partner at Turin's Allianz Stadium. Discover how audience intelligence and real-time fan data shape executive decisions in football.








