The narrative of contemporary sport has long transcended the ninety-minute timeframe of the match. The football weekend no longer represents the beginning or end of the fan's experience, but rather the climax of a continuous flow of conversations, digital interactions, and shared content that animates the entire week. In this scenario of constant sociological and industrial evolution, the collaboration between those who manage the top league and those who reinvented the passionate participation of fans becomes a privileged observatory for understanding the trajectories of the Football Industry.
At SFS 26, the presence of Fantacalcio® as Main Partner and strategic supporter of the SFS ExtraTime initiative perfectly embodies this convergence among entertainment, data, and popular culture.
One of the central focal points for the SFS 26 ecosystem concerns the decisive shift from passive consumer to spectator as co-creator of value. During the first day, on November 10, from 11:30 to 12:15, the panel 90 minuti non bastano più will take place on the Engagement Stage powered by Go Project. On this occasion, Fantacalcio CEO Antonio "Nino" Ragosta will engage in a dialogue with representatives of Lega Calcio Serie A and brand partners on how creators, fantasy games, and new native digital formats are expanding fan involvement.
The challenge lies not only in retaining the attention of younger generations, but in understanding how these forms of parallel entertainment manage to engage different audiences, transforming the connection with Serie A into a daily, participatory experience integrated into everyday life.
The dimension of sports storytelling will find another meeting point in collective memory and documentary language during the second day of the Summit (November 11), in the afternoon slot from 16:00 to 16:45. Set within this framework, the presentation of an audiovisual project of the highest institutional and editorial profile will take place during the panel La Serie A si racconta.
The documentary division of Lega Calcio Serie A, fresh off prestigious recognition at the International Sports Movies & TV Festival (FICTS), has chosen to dedicate its new production precisely to the Fantacalcio phenomenon. Discussing it inside the Partner Lounge By Fantacalcio will be Lorenzo Dallari, Editorial Director of Lega Calcio Serie A, Luigi Del Plavignano, CEO of Rai Documentari, Nino Ragosta, and Lorenzo Garzella, producer at NANOF who will realize the work. This discussion will highlight how a game born of intuition and passion has become a full-fledged cultural and identity marker of contemporary Italy, worthy of a premier cinematic feature.
This dual identity — highly technological yet deeply rooted in the authentic social bond of sport — will find its ideal setting throughout the event inside the Partner Lounge By Fantacalcio, an open hub for clubs, media, and companies interested in experiencing the evolution of sports engagement firsthand.
To top off the first day of the Summit, the experience will shift toward conviviality with the exclusive Heineken Beer Party. Starting at 18:00 on November 10, the Food & Beverage Area of the Allianz Stadium will transform into the stage for Fantacalcio Night, a moment of pure infotainment in true harmony with the new format broadcasting on Friday evenings in simulcast on DAZN, Radio TV Serie A, YouTube, and Twitch Fantacalcio, enriched by music, networking, and camaraderie reserved for all attendees. A confirmation that the secret behind a successful business model lies, today as ever, in creating real opportunities for connection and entertainment among people.