The journey toward SFS 26 marks another fundamental milestone in applying technological innovation to the sports business. Vivaticket—a global leader in developing and managing integrated ticketing and access control systems, official partner of FIGC and Lega Serie A, ticketing provider chosen by nearly all Serie A clubs, and heavily present across other leagues and sporting disciplines—joins forces with SFS 26 as a Gold Partner for the event scheduled on November 10 and 11 at the Allianz Stadium in Turin.
This partnership solidifies a strategic bond built on a shared commitment to transforming and digitalizing the fan base experience by integrating cutting-edge solutions for flow management, stadium security, and sales optimization. In an industry where the initial point of contact between a fan and a club begins with the ticket purchase, Vivaticket brings its extensive international expertise across sport, entertainment, culture, trade fairs, and theme parks to the SFS business community.
Vivaticket's presence in the SFS 26 program will provide a key platform to explore emerging trends in fan experience: from B2B and B2C platforms to box office data analysis, intelligent access control systems, and the application of Artificial Intelligence to daily operations. Through active participation in official panels and discussions at the Allianz Stadium, the Group will demonstrate how ticketing technology serves as a strategic driver for monetization and fan loyalty in modern football.
Welcoming Vivaticket as a Gold Partner reinforces SFS26's commitment to engaging top industrial leaders and providing the football industry with concrete tools for growth and innovation.