SFS 26 announces its Gold Partnership with TicketOne, Italy’s ticketing market leader and part of the international CTS EVENTIM Group. The collaboration explores new frontiers in sports entertainment, focusing on fan experience, engagement and digital tools for clubs.
T-zOne, TicketOne’s sports platform, supports commercial decisions, operations and performance monitoring. A connected ecosystem is taking shape around it, reflecting each club’s identity and bringing its different fan touchpoints together. The goal is practical: greater autonomy, audience insight and revenue opportunities for clubs; a smoother experience for fans before, during and after the event. With its launch phase complete, T-zOne’s evolution is guided by dialogue with its daily users. Priorities include tailoring offers, simplifying processes and developing services that support fans beyond ticket purchase, creating more opportunities for engagement and business growth.
On November 10-11, 2026, at the Allianz Stadium in Turin, TicketOne will contribute to discussions on monetization models, secondary ticketing and consumer protection. Its SFS 26 panel contributions will explore the role of technology and expertise in the sector’s development. This partnership strengthens dialogue across the football industry.
Because a ticket is the means through which passion becomes unforgettable moments.