FORMAT
Established in 2018, the SFS Awards honor excellence in the football industry, focusing on business, sustainability, and innovation. Each year, the SFS Awards recognizes professionals and organizations that have excelled in the football season, showcasing their exceptional capabilities and achievements across various categories.
The Awards ceremony, held during a prestigious Gala evening, is dedicated to celebrating these outstanding contributions. It serves as a platform for sharing the honorees’ visions and objectives, further inspiring the football community.
Campaign of the Year
Palermo Football Club
Female Leadership in Football Emanuela Perinetti
Clara Simonini
Top Manager of The Year
Luca Percassi (Atalanta BC)
Best Marketing and Sponsor Activation
ICE – Italian Trade Agency
Best Digital and Social Media Team Club
Club Atlètico de Madrid
Leader in Social Responsibility and Impact
Sofie Junge Pedersen
Football Tech Award
Sela
SFS Extra Time Award
PickEat
Media - Broadcast of the Year
Sky Sport
Best Format and Football Community
Kings League
Best Content Creator
Juventus Creator Lab
YouGov Football Index Award
Genoa CFC
Best Football Tech Entertainment Solution
DFL
The winners of previous editions
Winners 2024
CAMPAIGN OF THE YEAR BY HART SPECIAL RISKS – PALERMO FOOTBALL CLUB
TOP MANAGER OF THE YEAR BY FORTUNE ITALIA – LUCA PERCASSI (ATALANTA BC)
BEST MARKETING AND SPONSOR ACTIVATION BY INFRONT – ICE – ITALIAN TRADE AGENCY
BEST DIGITAL AND SOCIAL MEDIA TEAM CLUB BY FOOTBALL CARE SILVESTRINI – CLUB ATLETICO DE MADRID
LEADER IN SOCIAL RESPONSIBILITY AND IMPACT BY BYD – SOFIE JUNGE PEDERSEN
FOOTBALL TECH AWARD – SELA
SFS EXTRATIME AWARD BY ALMAVIVA – PICKEAT
BEST FORMAT AND FOOTBALL COMMUNITY BY ROMA CAPITALE – KINGS LEAGUE
BEST CONTENT CREATOR BY ADOBE – JUVENTUS CREATOR LAB
BEST FOOTBALL TECH ENTERTAINMENT SOLUTION BY MOSAICO STUDIO – DFL
MEDIA/BROADCASTER OF THE YEAR BY REGIONE LAZIO – SKY SPORT
YOUGOV FOOTBALL INDEX AWARD – GENOA CFC
FEMALE LEADERSHIP IN FOOTBALL AWARD (IN MEMORIA DI EMANUELA PERINETTI) BY GO PROJECT – CLARA SIMONINI
Winners 2023
SOCIAL FOOTBALL PLAYER – FEMALE LAURA GIULIANI – AC MILAN
SOCIAL FOOTBALL PLAYER – MALE LUIS ALBERTO – S.S. LAZIO
TOP MANAGER OF THE YEAR PANTALEO CORVINO – U.S. LECCE
BEST MARKETING E SPONSOR ACTIVATION EBAY
BEST DIGITAL & SOCIAL MEDIA TEAM REAL MADRID
TRUST IN THE FUTURE AWARD ANDREA FABRIS – U.S. SASSUOLO CALCIO
LEADER IN SOCIAL RESPONSABILITY CALCIO SOCIALE
BEST LIVE FORMAT RADIO SERIE A CON RDS
INNOVATION OF THE YEAR I BRAINTECH E JUVENTUS
IMPACT AWARD DFL DEUTSCHE FUSSBALL LIGA
BEST SOCIAL MEDIA STRATEGY MANCHESTER UNITED
BEST TRANSFERMARKET SEASON 22/23 RAFAELA PIMENTA – AGENTE FIFA
BEST FOOTBALL COMMUNITY MANAGEMENT 433
EXTRA TIME AWARD H-CUBE
BEST MATCH EXPERIENCE FIGC
SPECIAL AWARD ROBIN HOOD
BEST SPORTS MARKETING INTEGRATION TIM DAZN LEGA SERIE A
Winners 2022
TOP MANAGER OF THE YEAR By Go Project – ADRIANO GALLIANI
TOP FAN ENGAGEMENT – CLUB by Zetema RomaPass – AC MILAN
TOP FAN ENGAGEMENT MEDIA By Go Project – SKY SPORT
SPECIAL AWARD BIP – LEGA B – MAURO BALATA
SOCIAL FOOTBALL PLAYER MALE By Social Media Soccer – ANTONIO ROSATI
SOCIAL FOOTBALL PLAYER FEMALE By Massimo Bocci – ANDRESSA ALVES
LEADER IN SOCIAL RESPONSIBILITY by Cobat – WE PLAY GREEN
INNOVATION OF THE YEAR By E-Gap – KAMA SPORT
IMPACT AWARD by Italiacamp – CAGLIARI CALCIO
BEST TRANSFER MARKET By Almaviva – TIAGO PINTO
BEST MARKETING AND SPONSOR ACTIVATION By Infront – FRECCIAROSSA
BEST LIVE FORMAT by Regione Lazio – GLI AUTOGOL
BEST FOOTBALL COMMUNITY MANAGEMENT by Fantacalcio – OH MY GOAL
BEST DIGITAL & SOCIAL MEDIA TEAM CLUB by Talkwalker – PSG
BEST BRAND AND TALENT AGENCY by Lazio Innova – ENTOURAGE GLOBAL SPORTS
Winners 2021
SOCIAL FOOTBALL PLAYER MALE – GIANLUIGI BUFFON
SOCIAL FOOTBALL PLAYER FEMALE – REGINA BARESI
TOP MANAGER OF THE YEAR – GIOVANNI CARNEVALI
BEST MARKETING AND SPONSOR ACTIVATION – SOCIOS.COM
BEST DIGITAL AND SOCIAL MEDIA TEAM – CLUB – CHELSEA F.C.
BEST DIGITAL AND SOCIAL MEDIA TEAM – AGENCY – INDACO
LEADER IN SOCIAL RESPONSIBILITY AND IMPACT – KHALIDA POPAL
BEST TRANSFER MARKET DIRECTOR OF THE YEAR – GIUSEPPE MAROTTA
BEST LIVE FORMAT – BOBO TV
SPECIAL AWARD – FIGC DIVISIONE CALCIO FEMMINILE
TOP FAN ENGAGEMENT – 45° MINUTO
BEST FOOTBALL COMMUNITY MANAGEMENT – CRONACHE DI SPOGLIATOIO
BEST ITALIAN PUBLISHER PARTNER – SPORT NETWORK
Winners 2019
BEST STORYTELLING – CAGLIARI CALCIO
CAMPAIGN OF THE YEAR – FIGC
BEST DIGITAL SOLUTION – INTER
BEST SOCIAL RESPONSIBILITY CAMPAIGN – AS ROMA
EXECUTIVE TALENTS – WALTER SABATINI
BEST SOCIAL FOOTBALL PLAYER – GIORGIO CHIELLINI
Winners 2023
SOCIAL FOOTBALL PLAYER – FEMALE LAURA GIULIANI – AC MILAN
SOCIAL FOOTBALL PLAYER – MALE LUIS ALBERTO – S.S. LAZIO
TOP MANAGER OF THE YEAR PANTALEO CORVINO – U.S. LECCE
BEST MARKETING E SPONSOR ACTIVATION EBAY
BEST DIGITAL & SOCIAL MEDIA TEAM REAL MADRID
TRUST IN THE FUTURE AWARD ANDREA FABRIS – U.S. SASSUOLO CALCIO
LEADER IN SOCIAL RESPONSABILITY CALCIO SOCIALE
BEST LIVE FORMAT RADIO SERIE A CON RDS
INNOVATION OF THE YEAR I BRAINTECH E JUVENTUS
IMPACT AWARD DFL DEUTSCHE FUSSBALL LIGA
BEST SOCIAL MEDIA STRATEGY MANCHESTER UNITED
BEST TRANSFERMARKET SEASON 22/23 RAFAELA PIMENTA – AGENTE FIFA
BEST FOOTBALL COMMUNITY MANAGEMENT 433
EXTRA TIME AWARD H-CUBE
BEST MATCH EXPERIENCE FIGC
SPECIAL AWARD ROBIN HOOD
BEST SPORTS MARKETING INTEGRATION TIM DAZN LEGA SERIE A
Winners 2022
TOP MANAGER OF THE YEAR By Go Project – ADRIANO GALLIANI
TOP FAN ENGAGEMENT – CLUB by Zetema RomaPass – AC MILAN
TOP FAN ENGAGEMENT MEDIA By Go Project – SKY SPORT
SPECIAL AWARD BIP – LEGA B – MAURO BALATA
SOCIAL FOOTBALL PLAYER MALE By Social Media Soccer – ANTONIO ROSATI
SOCIAL FOOTBALL PLAYER FEMALE By Massimo Bocci – ANDRESSA ALVES
LEADER IN SOCIAL RESPONSIBILITY by Cobat – WE PLAY GREEN
INNOVATION OF THE YEAR By E-Gap – KAMA SPORT
IMPACT AWARD by Italiacamp – CAGLIARI CALCIO
BEST TRANSFER MARKET By Almaviva – TIAGO PINTO
BEST MARKETING AND SPONSOR ACTIVATION By Infront – FRECCIAROSSA
BEST LIVE FORMAT by Regione Lazio – GLI AUTOGOL
BEST FOOTBALL COMMUNITY MANAGEMENT by Fantacalcio – OH MY GOAL
BEST DIGITAL & SOCIAL MEDIA TEAM CLUB by Talkwalker – PSG
BEST BRAND AND TALENT AGENCY by Lazio Innova – ENTOURAGE GLOBAL SPORTS
Winners 2021
SOCIAL FOOTBALL PLAYER MALE – GIANLUIGI BUFFON
SOCIAL FOOTBALL PLAYER FEMALE – REGINA BARESI
TOP MANAGER OF THE YEAR – GIOVANNI CARNEVALI
BEST MARKETING AND SPONSOR ACTIVATION – SOCIOS.COM
BEST DIGITAL AND SOCIAL MEDIA TEAM – CLUB – CHELSEA F.C.
BEST DIGITAL AND SOCIAL MEDIA TEAM – AGENCY – INDACO
LEADER IN SOCIAL RESPONSIBILITY AND IMPACT – KHALIDA POPAL
BEST TRANSFER MARKET DIRECTOR OF THE YEAR – GIUSEPPE MAROTTA
BEST LIVE FORMAT – BOBO TV
SPECIAL AWARD – FIGC DIVISIONE CALCIO FEMMINILE
TOP FAN ENGAGEMENT – 45° MINUTO
BEST FOOTBALL COMMUNITY MANAGEMENT – CRONACHE DI SPOGLIATOIO
BEST ITALIAN PUBLISHER PARTNER – SPORT NETWORK
Winners 2019
BEST STORYTELLING – CAGLIARI CALCIO
CAMPAIGN OF THE YEAR – FIGC
BEST DIGITAL SOLUTION – INTER
BEST SOCIAL RESPONSIBILITY CAMPAIGN – AS ROMA
EXECUTIVE TALENTS – WALTER SABATINI
BEST SOCIAL FOOTBALL PLAYER – GIORGIO CHIELLINI