League goals: MLS report 2024 by YouGov

Interest in Major League Soccer (MLS) has surged, particularly after Lionel Messi’s game-changing move to Inter Miami CF in July 2023.

This report analyzes the MLS’s growing and influential fanbase, uncovering MLS fan demographics, social and political attitudes. The report also provides insight into the most popular players in the MLS, trending players in other leagues, and favorite teams.

Download the report by YouGov to learn:

• Is there a difference in how men and women become fans of the MLS?
• How many MLS fans have an Apple TV+ account and why do they use sports streaming services?
• Which social media networks are MLS fans more likely to use than the average American?
• Why do MLS fans go to games, and how does the stadium atmosphere compare to that of other domestic and international leagues?
• Which beer and hard seltzer brands do MLS fans prefer to buy?