Football, which has always been a sport of global significance, is undergoing an unprecedented phase of transformation due to its expansion into new markets. This globalisation is not only a matter of geography, but also involves cultural, social and economic dynamics that are redefining the way football is perceived and experienced.

In recent years, football has seen significant growth in emerging markets, particularly in Asia, the Middle East and the United States. These territories, once considered peripheral to the traditional footballing powers of Europe and South America, are now becoming vital centres for global football. Local and international competitions, successful clubs and professional leagues are attracting increasing numbers of fans and investors.

In Asia, football has become a mass phenomenon. Countries such as China and Japan have invested heavily in the development of their leagues, attracting international talent and foreign investment. Countries in the MENA (Middle East and North Africa) region are also playing a crucial role in the expansion of football. Professional leagues, such as the Saudi Pro League, have attracted world football stars, bringing increased attention and investment to the region. International sporting events, such as the 2022 FIFA World Cup in Qatar, have further raised the profile of football in these countries, demonstrating their potential as global football hubs.

Technology has played a key role in this expansion. Digital platforms and social media have made it easier for fans to interact with clubs and follow competitions, regardless of their geographical location. Streaming has broken down barriers, allowing fans to access exclusive matches and content, thus creating a global fan base.

However, the expansion of football into new markets is not without its challenges. There are issues related to the economic sustainability of emerging leagues, the training of local talent and competition with traditional sports. In addition, managing fan expectations and adapting local football cultures require a deep understanding and respect for sporting heritage.

During the 7th edition of SFS, on 19 and 20 November at the Stadio Olimpico in Rome, we will offer a unique opportunity to explore these crucial issues. Through discussions with industry experts, it will be possible to explore how football is transforming and what strategies can be adopted to maximise its potential in an increasingly global landscape.

The globalisation of football is not just a trend, but a radical change that promises to redefine the future of the sport and its relationship with fans worldwide.