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Author: Marco Carlotti

We are pleased to announce that Mosaico Studio will be one of the main partners of SFS24! This collaboration brings together two entities that have been working together in the past, both committed to creating events and projects with a strong social and value-driven impact.

Mosaico Studio offers innovative and personalized solutions, capable of transforming venues into unique and memorable spaces. The creative vision that defines Mosaico Studio will help create an even more incredible edition, providing essential support in terms of expertise and visual identity.

Thanks to this partnership, participants in SFS24 will be able to closely observe the evolving relationship between events and sports: a general trend towards infotainment and cross-media approaches.

We are pleased to announce that Mosaico Studio will be one of the main partners of SFS24! This collaboration brings together two entities that have been working together in the past, both committed to creating events and projects with a strong social and value-driven impact. Mosaico Studio offers innovative and personalized solutions, capable of transforming venues into unique and memorable spaces. The creative vision that defines Mosaico Studio will help create an even more incredible edition, providing essential support in terms of expertise and visual identity. Thanks

Infront Italy, Platinum Partner of SFS 24, is a recognized leader in the sports business industry with a clear vision and a strong commitment to sustainability. Within sports event management, Infront aims to promote necessary change, focusing on reducing environmental impact and creating a positive social impact. Through initiatives involving high-profile sports events, such as the Rome Marathon, as well as large-scale environmental and social projects, the company is committed to building a more sustainable and responsible sports ecosystem. With

At SFS24, the most important national and international football organizations will participate. On November 19 and 20, at the Stadio Olimpico in Rome, top leaders from the Italian and major foreign leagues will be present. Many speakers and representatives will be involved, including Luigi De Siervo (CEO of Lega Serie A), Michele Ciccarese (Commercial & Marketing Director of Lega Serie A), Mauro Balata (President of Lega Nazionale Professionisti Serie B), and Matteo Marani (President of the Italian Lega Pro). Over the two

This morning, in the Press Room of the Flags at Rome Capital City Hall, the press conference for the presentation of the VII edition of SFS took place (here is the full programme). In front of an audience packed with journalists and industry professionals, speeches were given by Alessandro Onorato (Councilor for Major Events, Sports, Tourism, and Fashion of Rome Capital), Gianfilippo Valentini (CEO and Founder of SFS), Gaetano Biallo (AIL Director), Massimo Tucci (Director of the SFS), and journalist

We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome's Olympic Stadium on November 19 and 20. The Paraguayan artist weaves stories onto unconventional canvases, aiming to use her brush to capture the essence of the world's most beautiful sport. Cantero has collaborated with renowned brands and has created artwork for international football icons such as Lionel Messi, Gianni Infantino, Maradona, Pelé, and many more. She has also participated in major media,

Founded in the 1970s in Pompeii by the Acanfora family, LEGEA is now one of Italy's leading companies in sports and technical apparel. The company's name is an acronym for the founding family members: Luigi, Emilia, Giovanni, Elena, and Antonio. From a family-run textile workshop, LEGEA evolved into a limited liability company and eventually became a key player in sports sponsorship. LEGEA has experienced numerous iconic moments, the most notable being its participation as the only Italian brand in the 2010 FIFA

On November 19, at the Olympic Stadium, the Social Football Summit will host the final stage of the startup competition Extra Time 2024 - Almaviva. Since 2018, this challenge has become an essential reference point for startups operating in the football industry, and Almaviva, already a partner of the 2022 edition, has once again chosen to support the SFS challenge. Gianfillippo Valentini, CEO and Founder of SFS, commented on this annual event: "Extra Time represents an extraordinary opportunity for all startups

Towards a New Era of Communication and Entertainment In recent years, event organization has become an increasingly dominant aspect of communication strategies for brands, companies, and institutions. Consequently, the relationship between events and sports has also undergone a significant transformation over time.Sports events are gradually shedding their exclusively athletic-competitive character and becoming genuine communication tools, capable of conveying the image and values of a variety of organizations. This evolution marks a new chapter in the interaction between sports and entertainment, embracing infotainment

We are thrilled to announce Sky Sport as the official Partner of SFS24! This collaboration brings together SFS, the leading event for football innovation, and Sky Sport, the top sports news provider in Italy. Thanks to this partnership, the content, interviews, and highlights from SFS24 will gain even greater visibility, reaching a wide audience of football fans and industry professionals. Sky Sport will provide coverage of the event, bringing the best of the Summit directly to viewers' homes and allowing them to discover the innovations, challenges,

We are thrilled to announce that Infront will be a Platinum Partner of SFS! This collaboration marks an important synergy between SFS and one of the world's leaders in sports marketing and event management. Infront shares our vision of innovation and development in the world of football and will support us in creating an even more memorable edition, bringing essential expertise and strategic vision to the table. Thanks to this partnership, SFS24 participants will be able to explore new perspectives and cutting-edge