Born in the fall of 2015 after a father’s disappointment at not seeing his son score, Veo will be a key partner at the seventh edition of the Social Football Summit, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. On this occasion, Riccardo Mele, the market manager of Veo’s Italian branch, shared with us the story of one of the most intriguing companies in the sports tech industry. Based in Denmark, with Copenhagen serving as both the production and logistics hub, the core business is the recording and live streaming of team sports, primarily focused on amateur and youth teams in Serie A. The hardware consists of a camera capable of using advanced AI-based technology. This equipment can autonomously record a sports event (like a match, for example) without needing an operator.

In addition, the various subscription plans offer different solutions tailored to a wide range of needs. Options range from post-match broadcasting to in-depth game analysis, including team and individual player heatmaps, personal statistics, and customized feedback. An essential tool for match analysts, who can also rely on ebooks created by the company, which serve as introductory guides with practical advice.

Active in many European and North American countries, this small technological gem recently opened branches in Italy and Japan, aiming to capture even larger market shares. With midfielder Kevin De Bruyne (KDB) as an ambassador, the Scandinavian company is driven by values of sports democratization. How? By offering high-level technology to amateur sports organizations. One of Veo’s strengths is the accessibility of its products and services, which can be easily purchased or subscribed to.

KEY MARKETS AND OVERSEAS SCHOLARSHIPS

Veo has already conquered major European markets, and since early 2024, it has expanded to Italy and Japan with new offices. In Italy, the Danish company has also recently partnered with various entities within the sports ecosystem, such as the AIAC.

According to Riccardo, the sports tech company is ready to continue growing internationally to seize new opportunities in developing regions. The country where the technology business has flourished the most is across the ocean: the United States, where Veo products have been integrated into scholarship programs. The American market buys Veo products for both the football industry and lacrosse—a team sport that originated among Native American tribes living along the northeastern coast, in the Great Lakes area.

APP AND DASHBOARD

But, digging deeper, how exactly does Veo’s technology work? A dedicated app allows users to manage the streaming process entirely, and it is compatible with any other in-house app. By accessing the Cloud, users can interact with a dashboard that offers numerous features. Besides uploading team recordings, they can also be saved or shared. This is useful not only for pure game analysis but also for creating social media content. By entering the team lineup, the device can generate highlights of a single player, even from past games. If Veo cameras are used on multiple fields within the same tournament, it would be possible to obtain a record of all matches played. Thanks to a practical and intuitive setup, the cameras can be easily positioned on a tripod at the field’s edge. A portable and smart solution that meets the needs of various stakeholders simultaneously.

Naturally, the better the initial setup, the higher the chances of obtaining satisfactory quality results. The combination of the football world and technology will be one of the main themes at the upcoming Social Football Summit.

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