Founded two and a half years ago as a spin-off of KPMG, Football Benchmark is a consulting firm in the football sector. As a partner of SFS24, which will take place at the Stadio Olimpico on November 19 and 20, it is a major player in the football industry.
Football Benchmark offers strategic and financial consulting services. Their clients all revolve around the world of football: from well-known clubs and leagues to investors, federations, and associations. Their website, available here, clearly shows how much they believe in and use data to enhance or analyze aspects such as individual athletes’ performance, the financial status of clubs, investment opportunities, and studies on the economic impact that events generate in relation to specific urban contexts and social fabrics.
Data has long been a highly valuable resource in sports (and beyond). A clear illustration of this is found in the movie Moneyball (2011), directed by Bennett Miller and starring Brad Pitt. Without giving away spoilers, the film revolves around profitable management and sports decisions—made by a baseball team—based on statistical and computerized analysis. Data, often referred to as “the new oil,” is indeed a useful support for all decision-making processes. But it goes further, as it also enables the development of personalized communication and marketing plans. In other words, understanding the target audience facilitates and simplifies advantageous processes.
This continuous drive for innovation and digitalization, especially considering recent advancements in AI, aligns closely with the philosophy of SFS24, which aims to create a digital and non-digital ecosystem built on values such as health, sustainability, tech, entertainment, and sports tourism.
SFS, FOOTBALL BENCHMARK, AND DATA-DRIVEN FOOTBALL
Founded two and a half years ago as a spin-off of KPMG, Football Benchmark is a consulting firm in the football sector. As a partner of SFS24, which will take place at the Stadio Olimpico on November 19 and 20, it is a major player in the football industry. Football Benchmark offers strategic and financial consulting services. Their clients all revolve around the world of football: from well-known clubs and leagues to investors, federations, and associations. Their website, available here, clearly
Physical health: safeguarding football players
The world of professional football has reached unprecedented levels of intensity and competitiveness. However, with the increased pressure on performance, the physical health of footballers has become a crucial issue to be addressed. At SFS24, we propose to explore innovative strategies and established practices to protect the physical well-being of athletes, addressing the challenges and opportunities related to their health. One of the primary objectives of our meeting is to promote a culture of prevention. Injuries represent one of the biggest
The Future of Sports Tourism at SFS24
The Social Football Summit, now in its seventh edition at the Stadio Olimpico in Rome on November 19-20, 2024, promises to be an unmissable event for sports, marketing, and tourism enthusiasts. This year, one of the key topics will focus on tourism. In an era where the connection between sports and tourism is increasingly evident, this panel will provide an in-depth overview of the opportunities and challenges facing the sector. Events such as the World Cup, the Olympics, and European cup
Community Development, Local Causes and Interaction: The Premier League Experience at SFS24
Nel contesto del SFS24, uno dei temi più centrali sarà il panel dedicato a "Community Development, Local Causes and Interaction: l’approccio della Premier League", che offrirà uno sguardo approfondito sul modo in cui il calcio può essere uno straordinario motore di cambiamento sociale. Il calcio è molto più che un semplice sport: rappresenta un potente veicolo per l’inclusione, lo sviluppo delle comunità e il supporto a cause locali. Questo tema verrà trattato da esperti del settore e protagonisti della Premier League,
INTERVIEW WITH ANTONIO AMATI, IT General Director for AlmavivA
As an innovation partner of SFS24, which will take place on November 19th and 20th at Rome's Olympic Stadium, AlmavivA is a key player in the technology and digital market. For the occasion, we conducted an interview with Antonio Amati, IT General Director, who has been actively involved in promoting the challenge for our Extra Time startup competition. Here’s what he had to say: What are your expectations for Extra Time, for which you have been the main promoter of the
MOSAICO STUDIO IS A MAIN PARTNER OF SFS24
We are pleased to announce that Mosaico Studio will be one of the main partners of SFS24! This collaboration brings together two entities that have been working together in the past, both committed to creating events and projects with a strong social and value-driven impact. Mosaico Studio offers innovative and personalized solutions, capable of transforming venues into unique and memorable spaces. The creative vision that defines Mosaico Studio will help create an even more incredible edition, providing essential support in terms of expertise and visual identity. Thanks
Interview with Alessandro Giacomini, Managing Director of Infront Italy
Infront Italy, Platinum Partner of SFS 24, is a recognized leader in the sports business industry with a clear vision and a strong commitment to sustainability. Within sports event management, Infront aims to promote necessary change, focusing on reducing environmental impact and creating a positive social impact. Through initiatives involving high-profile sports events, such as the Rome Marathon, as well as large-scale environmental and social projects, the company is committed to building a more sustainable and responsible sports ecosystem. With
SFS24: ALL NATIONAL AND INTERNATIONAL FOOTBALL IN A SINGLE EVENT
At SFS24, the most important national and international football organizations will participate. On November 19 and 20, at the Stadio Olimpico in Rome, top leaders from the Italian and major foreign leagues will be present. Many speakers and representatives will be involved, including Luigi De Siervo (CEO of Lega Serie A), Michele Ciccarese (Commercial & Marketing Director of Lega Serie A), Mauro Balata (President of Lega Nazionale Professionisti Serie B), and Matteo Marani (President of the Italian Lega Pro). Over the two
THE SFS24 PROGRAMME PRESENTED AT THE PRESS CONFERENCE
This morning, in the Press Room of the Flags at Rome Capital City Hall, the press conference for the presentation of the VII edition of SFS took place (here is the full programme). In front of an audience packed with journalists and industry professionals, speeches were given by Alessandro Onorato (Councilor for Major Events, Sports, Tourism, and Fashion of Rome Capital), Gianfilippo Valentini (CEO and Founder of SFS), Gaetano Biallo (AIL Director), Massimo Tucci (Director of the SFS), and journalist
LILI CANTERO TO PERFORM LIVE AT SFS24
We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome's Olympic Stadium on November 19 and 20. The Paraguayan artist weaves stories onto unconventional canvases, aiming to use her brush to capture the essence of the world's most beautiful sport. Cantero has collaborated with renowned brands and has created artwork for international football icons such as Lionel Messi, Gianni Infantino, Maradona, Pelé, and many more. She has also participated in major media,