This morning, in the Press Room of the Flags at Rome Capital City Hall, the press conference for the presentation of the VII edition of SFS took place (here is the full programme). In front of an audience packed with journalists and industry professionals, speeches were given by Alessandro Onorato (Councilor for Major Events, Sports, Tourism, and Fashion of Rome Capital), Gianfilippo Valentini (CEO and Founder of SFS), Gaetano Biallo (AIL Director), Massimo Tucci (Director of the SFS), and journalist Giusy Meloni (Speaker and presenter of the awards night).
The two-day programme, set for November 19 and 20 at the Olympic Stadium in Rome, was unveiled, involving top representatives of national, European, and global football. Institutional, public, and private partners, along with over 120 speakers, will be featured in over 90 panels across the five main stages.
“We will offer a modern image of Rome to the world; that is why it is essential to invest in such initiatives. We would therefore like to publicly thank those who managed the event in its entirety,” commented Alessandro Onorato.
This event offers a unique and unmissable opportunity to participate in a moment of learning and knowledge-sharing, as well as to discover new business opportunities. Special emphasis was given to the Extra Time competition, where eight selected startups will compete in a challenge aimed at proposing digital and innovative solutions for the entire football industry.
Gianfilippo Valentini praised the growth achieved by the SFS brand over the years and the synergistic bond developed with the city of Rome: “We have become a moment of reflection and sharing for many key players in this sector. With the city of Rome, we have created an important and lasting relationship, also thanks to its openness to hosting events of this kind. Rome Capital and the Lazio Region have been constantly supporting us.”
During the conference, attention was drawn to the sustainability of the event, certified as an ECOEVENT, which will adhere to the guidelines set by the ISO 20121 management system. The core themes of SFS include sustainability, digitalization, health, and the sports-tourism and entertainment industries.
There is nothing left but to participate actively in one of the most important events dedicated to the football industry. We hope to see many of you at the Olympic Stadium!
THE SFS24 PROGRAMME PRESENTED AT THE PRESS CONFERENCE
This morning, in the Press Room of the Flags at Rome Capital City Hall, the press conference for the presentation of the VII edition of SFS took place (here is the full programme). In front of an audience packed with journalists and industry professionals, speeches were given by Alessandro Onorato (Councilor for Major Events, Sports, Tourism, and Fashion of Rome Capital), Gianfilippo Valentini (CEO and Founder of SFS), Gaetano Biallo (AIL Director), Massimo Tucci (Director of the SFS), and journalist
LILI CANTERO TO PERFORM LIVE AT SFS24
We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome's Olympic Stadium on November 19 and 20. The Paraguayan artist weaves stories onto unconventional canvases, aiming to use her brush to capture the essence of the world's most beautiful sport. Cantero has collaborated with renowned brands and has created artwork for international football icons such as Lionel Messi, Gianni Infantino, Maradona, Pelé, and many more. She has also participated in major media,
LEGEA: Innovation and Tradition in Italian Sportswear
Founded in the 1970s in Pompeii by the Acanfora family, LEGEA is now one of Italy's leading companies in sports and technical apparel. The company's name is an acronym for the founding family members: Luigi, Emilia, Giovanni, Elena, and Antonio. From a family-run textile workshop, LEGEA evolved into a limited liability company and eventually became a key player in sports sponsorship. LEGEA has experienced numerous iconic moments, the most notable being its participation as the only Italian brand in the 2010 FIFA
READY FOR THE SFS24 PITCH COMPETITION
On November 19, at the Olympic Stadium, the Social Football Summit will host the final stage of the startup competition Extra Time 2024 - Almaviva. Since 2018, this challenge has become an essential reference point for startups operating in the football industry, and Almaviva, already a partner of the 2022 edition, has once again chosen to support the SFS challenge. Gianfillippo Valentini, CEO and Founder of SFS, commented on this annual event: "Extra Time represents an extraordinary opportunity for all startups
Sports and Event Organization: The Experience of Mosaico Studio and Go Project
Towards a New Era of Communication and Entertainment In recent years, event organization has become an increasingly dominant aspect of communication strategies for brands, companies, and institutions. Consequently, the relationship between events and sports has also undergone a significant transformation over time.Sports events are gradually shedding their exclusively athletic-competitive character and becoming genuine communication tools, capable of conveying the image and values of a variety of organizations. This evolution marks a new chapter in the interaction between sports and entertainment, embracing infotainment
Silverstone’s Shift to Zero and best practice for F1 GP circuits
Renewable energy, fan experience, food surplus and waste management—these are just a few of the many initiatives taken by Silverstone Circuit as part of their ambitious Shift to Zero strategy that aims to reduce their carbon footprint by 50% by 2030 and reach net zero by 2040. With the British GP approaching this weekend July 5th - July 7th, we believe it’s important to share Silverstone circuit’s achievements in their sustainability journey, and use its example to hopefully inspire other sport’s
Sky Sport is a Partner of SFS24!
We are thrilled to announce Sky Sport as the official Partner of SFS24! This collaboration brings together SFS, the leading event for football innovation, and Sky Sport, the top sports news provider in Italy. Thanks to this partnership, the content, interviews, and highlights from SFS24 will gain even greater visibility, reaching a wide audience of football fans and industry professionals. Sky Sport will provide coverage of the event, bringing the best of the Summit directly to viewers' homes and allowing them to discover the innovations, challenges,
Infront Becomes a Platinum Partner of SFS24
We are thrilled to announce that Infront will be a Platinum Partner of SFS! This collaboration marks an important synergy between SFS and one of the world's leaders in sports marketing and event management. Infront shares our vision of innovation and development in the world of football and will support us in creating an even more memorable edition, bringing essential expertise and strategic vision to the table. Thanks to this partnership, SFS24 participants will be able to explore new perspectives and cutting-edge
“Veo: soccer from a different, more tech-driven perspective.”
Born in the fall of 2015 after a father's disappointment at not seeing his son score, Veo will be a key partner at the seventh edition of the Social Football Summit, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. On this occasion, Riccardo Mele, the market manager of Veo's Italian branch, shared with us the story of one of the most intriguing companies in the sports tech industry. Based in Denmark, with Copenhagen serving as both
Sustainability in the Premier League
Football cannot be considered solely for its technical, tactical, and entertainment value. The most beautiful game in the world, in fact, is inevitably also concerned with considerations related to sustainability (ESG). This does not only refer to the economic aspect but also includes environmental governance, social inclusion matrices, and infrastructure-related issues. And it is precisely at the Stadio Olimpico in Rome, during the SFS24 event, that sustainability will be the protagonist of an interesting panel featuring Chris Goodwin and Tom Harris,