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During the meeting organized by the Social Football Summit in Riyadh, the CEO of Serie A League spoke about significant news regarding the future.

During the Snack Summit organized in Riyadh by the Social Football Summit, just a few hours before the Italian Supercup final between Napoli and Inter, the CEO of Serie A, Luigi De Siervo, talked about important news.

As announced by the CEO, the Italian League will indeed open a new office in Riyadh.

“Serie A will establish a presence in this region within the next 4 months. We do not want to miss the opportunity to play a leading role with our football and our teams in this rapidly growing area of the world,” said De Siervo during the event organized by the Social Football Summit.

“We will open an office in Riyadh because we believe that a presence in Saudi Arabia can allow us to increase brand awareness and maximize development opportunities in this market” added De Siervo.

This news follows the announcement of the Final Four being organized in Arabia by the League to determine the winner of the Italian Supercup, which, as the Serie A CEO stated, “this Supercup will be the best ever and the most watched internationally.”

In addition to the news of the new office in Riyadh, De Siervo announced that the League will also open new offices in the near future in South America, Africa, and Singapore.

During the meeting organized by the Social Football Summit in Riyadh, the CEO of Serie A League spoke about significant news regarding the future. During the Snack Summit organized in Riyadh by the Social Football Summit, just a few hours before the Italian Supercup final between Napoli and Inter, the CEO of Serie A, Luigi De Siervo, talked about important news. As announced by the CEO, the Italian League will indeed open a new office in Riyadh. "Serie A will establish a presence

On 22nd January in Riyadh the first Snack Summit in partnership with Lega Serie A We are delighted to announce the convening of a prestigious "Snack Summit" by Social Football Summit in Riyadh on the 22nd of January, from 4 p.m. to 6:00 p.m The venue is the Crowne Plaza Riyadh at RDC Hotel and Convention, located on Imam Saud Ibn Abdul Aziz Road, Riyadh, 6391. Lega Serie A proudly stands as the Global Partner for the Social Football Summit. *Event Details:* - *Title:*

The charity auction organised by the Social Football Summit has ended!We are pleased to be able to announce that €4,435 was raised by the Robin Hood Roma Onlus Association!When they won the auction, the successful bidders made their donation directly to the association, so that they could purchase the reagents needed to use an Automatic Haematology Analyser that will be installed at the Haematology Emergency Care Unit at Via Benevento 6, AOU Policlinico Umberto I-Università Sapienza, to optimise the activities

The characteristics of the Italian Serie B audience. Strong growth in spectators (+91%) and interested Italians (+69%) over the last two seasons Through YouGov Profile we investigated the characteristics of the people who follow Serie B. An audience that changes slightly each season but with recurring common traits. There are 2.5 million Italians who declare themselves interested in following the series live. This is almost 5% of the adult population, which puts Serie B at levels of interest close to those of

We firmly believe that football and - more generally - sport should be accessible to all, without discrimination of any kind. The Social Football Summit and adidas have based the partnership on the pillars of the SFS Manifesto as a guide. From the stage of the sixth Social Football Summit in Rome, we promoted the social inclusion of players of all genders, ethnicities, sexual orientations and physical abilities. Through the narration of best practices, future perspectives up to branding activities, to support sustainability and inclusivity projects worldwide.