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Giovanni Manna, Sporting Director of Napoli, was a guest at the SFS, interviewed by Sky Sport journalists Luca Marchetti and Gianluca Di Marzio. Many topics were discussed: from his professional journey to future career challenges, as well as the current season under the leadership of Aurelio De Laurentiis in Naples.

At Lugano, I worked as a team manager, and there wasn’t a consolidated structure, so I operated as a self-starter. Fabio Paratici and Walter Sabatini have been indispensable references. A second team for Napoli? As of today, we are more focused on refurbishing the sports center and creating a privately owned stadium: essential assets for a club that aims to work efficiently and enhance the entire youth sector,” responded the Sporting Director under the questioning of Marchetti and Di Marzio.

The discussion also touched on the use of numbers and data. Moneyball has, in fact, become a significant part of scouting and management activities and now seems indispensable. However, it was clarified that while they serve as a valuable support tool, they cannot cover all possible variables or fully explain the tactical and emotional intelligence of the players being evaluated. The conversation about players also tied into negotiations surrounding image rights management and deals with technical sponsors.

A lates challenging season that partially fell short of many expectations. From there, a grand restart began, with initial discussions involving Aurelio De Laurentiis and Antonio Conte, alongside strategic decisions in the club and transfer market surrounding key players like Alessandro Buongiorno, Scott McTominay, Khvicha K’varatskhelia, Victor Osimhen, and Romelu Lukaku.

Little was said about the January transfer window, with no major signings expected—barring unforeseen developments. Instead, the panel provided an opportunity to discuss the broader need to reform the “football system” as a whole. How? For example, by supporting the proposal to close the transfer window before the start of the sports season—a solution that, according to Manna, has its own logic, although it requires a unified and consistent direction across the European football landscape, which is currently lacking.

Finally, the concluding part of the panel focused on expanding squad sizes to accommodate increasingly congested calendars and the economic disparity with the Premier League. “The European campaigns of Italian teams in recent years have been very positive, even though we are often inclined to think otherwise. The gap with the Premier League is primarily financial, driven by television rights, merchandising, and stadium revenue,” Manna explained.

Manna’s vision, as he himself declared, is fueled by the enthusiasm of the fans. Only a collective and shared approach, he emphasized, can deliver reliable results over the long term.

Giovanni Manna, Sporting Director of Napoli, was a guest at the SFS, interviewed by Sky Sport journalists Luca Marchetti and Gianluca Di Marzio. Many topics were discussed: from his professional journey to future career challenges, as well as the current season under the leadership of Aurelio De Laurentiis in Naples. “At Lugano, I worked as a team manager, and there wasn’t a consolidated structure, so I operated as a self-starter. Fabio Paratici and Walter Sabatini have been indispensable references. A second

In 2019, Palermo F.C. was relegated to Serie C, going through one of the darkest phases in its history. Today, however, the club plays in Serie B and is one of the most interesting entities in the Italian and European football scene, not only in sporting terms but also from a communication and managerial perspective. This and much more were discussed at the SFS, held on November 19 and 20 at the Stadio Olimpico in Rome. During the Football Stage panel,

The introduction of new communication models and the challenges of contemporary football have brought new hurdles and creative strategies to optimize fan engagement. Fans, being the primary interest of the clubs, must actively be at the center of any targeted action. This was the main topic of the "Master of Communications" panel, held during the seventh edition of the SFS. On stage, several managers from the football industry, such as Ian Taylor – Head of Communications at West Ham United FC,

The China's Football Business Landscape Market Report by Triboo - EastMedia highlights China as one of the largest and most promising markets for the global football industry, with 289 million fans. This audience, surpassing any European market in size, represents a key opportunity for commercial expansion, digital innovation, and fan engagement. The Chinese government actively supports football through an ambitious Football Development Plan (2016-2050), aiming to transform the country into a global football powerhouse. The plan includes building infrastructure, increasing grassroots participation, and enhancing professional

"Victory on the field is important, but not enough. The core, in fact, is the emotional bond that moment evokes in the fan. For what purpose? Leveraging the victory to generate new revenues for the club through promotions and sponsorships aimed at strengthening the team". With these words, Pier Donato Vercellone – Chief Communications Officer of AC Milan – introduced the panel “Business of Emotions” at SFS24. Together with Petra Loreggian, a radio voice of the RDS network, they revisited AC Milan’s

The SFS24 hosted the Italian Footballers' Association (AIC) on the second day of the Summit. Speaking on stage were the association's president, Umberto Calcagno, Fabio Giuseppe Poli, AIC's Organizational Director, and collaborator Marco Piccinini. "We conducted a study on Serie A, the Premier League, and La Liga, focusing on the 2022-2023 and 2023-2024 seasons, set between the World Cup and continental competitions. We found that the progressive increase in matches has a significant clinical impact on players and has markedly raised

During the seventh edition of SFS, held on November 19 and 20 at the Stadio Olimpico in Rome, alongside panels, exhibition areas, and networking sessions, one of the key innovations was the introduction of the podcast area. The podcasts, created in collaboration with “Tutti in The Box” and available for online replay on our YouTube channel, featured exceptional guests and partners. The team at “Tutti in The Box” delivered original and accessible content, captivating football enthusiasts with their fresh and dynamic style. Among the notable guests during the two

The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial solutions and business opportunities to clubs, institutions, and participants. Among the exhibitors, GoldiSegnati stood out for its ability to transform iconic football moments into personalized and accessible products. Their offerings range from sportswear to home goods, such as posters and accessories, making them

The energy of innovation lit up the stage at SFS ExtraTime - Almaviva, the startup competition that highlighted the best entrepreneurial ideas in a setting of excellence and strategic vision. The 2024 edition, coordinated for the fifth time by Vincenzo Filetti, featured eight startups selected from numerous applications from Italy and abroad. Of these, six were Italian (four of which are based in Rome) and two were international (Czech Republic and France/UK). Here is the list of participants: Aced Sports, Aileven,

The seventh edition of the SFS hosted a wide range of women in top roles within the football industry. Journalists, communicators, athletes, and managers took the stage over the two-day event, held on November 19 and 20, at one of the most important showcases in the world. The More Women in Football panel – which we have already discussed – was a great success, thanks to internationally renowned figures. Budreya Faisal, President of Banaat F.C, Zoe Johnson, Managing Director of Brighton