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Medicine and technology are rapidly evolving, bringing new opportunities to improve the lives of people, particularly those facing physical disabilities. An important area of development involves the use of biosensors and artificial intelligence (AI) for the personalization and enhancement of rehabilitation, both for athletes and individuals with neurological injuries.

Recently, Professor Franco Molteni highlighted how innovative technologies can be used to train cognitive and physical abilities, such as self-control, which is essential for athletes during crucial moments in a competition. Studying eye movement, for example, can provide vital information about emotional control and stress management, factors that influence athletic performance and overall quality of life.

In the rehabilitation field, the integration of wearable exoskeletons, which allow individuals with spinal cord injuries to walk, represents one of the most advanced frontiers. These devices, together with telemedicine, could radically transform the healthcare landscape. With the integration of advanced technologies such as biosensors, experts can monitor and analyze real-time data, thereby improving treatments and accelerating recovery.

Matteo Palzani, an aerospace engineer who suffered a severe accident in 2017, recently shared his experience with wearable sensors used to monitor vital signs and physical exertion during rehabilitation. He emphasized the importance of collecting and analyzing data from these devices to optimize treatments and ensure patients receive the most targeted care. Tele-rehabilitation, in particular, provides continuity in treatment, keeping patients connected with their doctors regardless of their geographical location.

Another key aspect of this progress is the internationalization of research and technological applications. In particular, the collaboration between Italy and Saudi Arabia is becoming increasingly strong, with significant projects aimed at developing innovative rehabilitation solutions. Antonio Amati of Almaviva emphasized how digital healthcare, including tele-rehabilitation, can revolutionize healthcare by making the home the primary place of care.

This approach not only facilitates physical recovery but also promotes psychological well-being, allowing individuals to maintain connections with their loved ones and an active social life. The hope is that, through continued investment in digital technologies, future medicine will not only heal but also rehabilitate, restoring dignity to all those affected by physical or neurological disabilities.

Italy is playing a key role in this process, with numerous projects involving public and private institutions, such as the Politecnico di Milano, working closely with experts in biotechnology and rehabilitation. These advancements remind us of how technology, when used in a humane and precise manner, can truly make a difference, bringing innovation and hope into the lives of many people.

Medicine and technology are rapidly evolving, bringing new opportunities to improve the lives of people, particularly those facing physical disabilities. An important area of development involves the use of biosensors and artificial intelligence (AI) for the personalization and enhancement of rehabilitation, both for athletes and individuals with neurological injuries. Recently, Professor Franco Molteni highlighted how innovative technologies can be used to train cognitive and physical abilities, such as self-control, which is essential for athletes during crucial moments in a competition. Studying eye movement,

The final panel of the SFS Saudi Edition focused on the international ambitions of Serie A, the projects of Italy's top football clubs, and the strategic importance of the Middle East for the future of football. On stage were Michele Ciccarese (Commercial & Marketing Director – Lega Serie A), Giorgio Ricci (Chief Revenue Officer – FC Internazionale Milano), Francesco Calvo (Managing Director Revenue & Football Development – FC Juventus), Maikel Oettle (Chief Commercial Officer – AC Milan), and Bobo Vieri

Saudi Arabia is reshaping the global sports landscape with an ambitious and innovative strategy, as highlighted during the "Giga & Mega Projects" panel recently held in Riyadh as part of the SFS Saudi Edition. During the event, Fahd Al-Subaie (Director of the Clubs Investment Department – Ministry of Sport), Abdullah Maghram (Director of the International Communication Department – Ministry of Sport), and Basim K. Ibrahim (Sport Segment Director – Ministry of Investment) showcased how the Ministry of Sport is driving

"Sport, and the tourism associated with it, is an integral part of Saudi Vision 2030. The ultimate goal is to make the Arabian Peninsula an attractive sports platform and a global tourism destination", stated the Deputy General Secretary of SAFF Ibrahim Alkabbaa during the session 'Sports Tourism and Major Events: Opportunity and Impact of Football Competitions' held as part of the SFS Saudi Edition. To discuss it with him, Laith Khayyat (Executive Director of Strategy and PMO – Mahd Sports Academy),

At the SFS Saudi Edition, within a framework of internationalization and enhancement of the Serie A product, globally renowned guests from the football industry participated. Carlo Baldocci, the Italian ambassador to Saudi Arabia, Ezio Maria Simonelli, the newly elected president of the Serie A League, and Abdulrahman Justaniah, Deputy Minister for Strategic Planning and Investments at the Saudi Ministry of Sports, opened the scheduled panels with institutional greetings addressed to the audience and those streaming the event on the Summit's

Riyadh – This morning in Riyadh, as part of the initiatives for the EA SPORTS FC Supercup, the event titled "Italy-Saudi Arabia in the Process of Football Globalization", organized by the Social Football Summit, took place. Promoted in collaboration with Lega Serie A, the Embassy of Italy in Saudi Arabia, the Italian Trade Agency, the Ministry of Sport of Saudi Arabia, and the Ministry of Investment of Saudi Arabia, the event provided a valuable opportunity to explore the future of sports

In a panel moderated by Kike Levy, Head of NJF Sports and Media, the radical transformation of the football industry and younger generations’ communication styles and use of social media were analyzed. "Reaching and Engaging the Next Generation of Sports Fans", the name of the panel, featured Roberto Monzani – Media House Director at FC Internazionale – and Ronan Joyce – Director of Digital Innovation D2C at Manchester United – sharing their insights on a crucial topic. Football has changed not

The partnership between TIM and FIGC is a long-standing one, soon to celebrate its 25th anniversary. A journey that began in 1999 between two similar organizations, both representing Italian identity and committed to values such as sports and solidarity. During a panel moderated by DAZN journalist Barbara Cirillo, Giovanni Valentini – Head of Revenue Area and Deputy General Secretary of FIGC – and Sandra Aitala – Head of Brand Strategy and Commercial Communication at TIM – reflected on the initiatives promoted

"Football for the people" as Lele Adani puts it to summarize his life philosophy. During the Summit, he took the stage at the Football Stage alongside his friend and broadcasting partner Nicola Ventola. In a panel moderated by Vito Pace, CMO (Chief Marketing Officer) of Urban Vision, the two discussed the new online format 'Viva el Futbol'. After their experience with 'Bobo TV', the former footballers — together with Antonio Cassano — decided to continue their journey by launching a project

On the first day of the Summit, several experts and professionals specializing in artificial intelligence analyzed and delved into the role it will play in the football industry. Hosted by lawyer Luca Pardo, the panel featured Valeria Portale (Researcher, School of Management, Politecnico di Milano), Geo Ceccarelli (Chief Information Officer, Marimo), Edoardo Degli Innocenti (CIO, Kama Sport), and Paolo Capitelli (Communities of Practice Director, Reply). The use of data in football dates back to the era of Arrigo Sacchi’s AC Milan,