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In the prestigious setting of the Protomoteca Hall on Campidoglio, the SFS Awards 2024 celebrated the excellence of the Football Industry.

The evening, once again hosted by Giusy Meloni, was enriched by the presence of SFS’s institutional partners. It provided a unique opportunity to spotlight the synergy between sports, innovation, and social impact. The evocative backdrop of Campidoglio made the event even more memorable, blending the city’s historic charm with the warmth of an enthusiastic audience.

One of the most heartfelt awards of the SFS Awards was dedicated to the memory of Emanuela Perinetti—a remarkable professional and a dear friend of the Summit. Massimo Tucci, Director of SFS, remarked: “Emanuela is the Social Football Summit. Over the years, the project has grown alongside her and because of her. Her human, relational, and professional qualities are cherished by all of us and reflected in the profound affection that will forever accompany her name and memory. Her vision and constant insights, always shared generously with others, remain a legacy for us all. The Female Leadership in Football Award, named after Emanuela Perinetti, holds a special significance. Through it, we strive to continue the dedication and immense passion Emanuela brought to both her friendships and her work”.

The SFS ExtraTime startup competition by Almaviva was won by “Pick Eat,” which advanced through the rounds like in a tennis bracket, reaching the final phase after three pitches, alongside the Czech startup Trucrowd. Here is the full list of award winners for the 2024 edition:

1-Campaign of the Year by Hart Special Risks: Palermo Football Club

2-Top Manager of the Year by Fortune Italia: Luca Percassi

3-Best Marketing and Sponsor Activation by Infront: ICE – Italian Trade Agency

4-Best Digital and Social Media Team Club by Football Care Silvestrini: Atlético de Madrid

5-Leader in Social Responsibility and Impact by BYD: Sofie Junge Pedersen

6-Football Tech Award: Sela

7-SFS ExtraTime Award by Almaviva: Pick Eat

8-YouGov Football Index Award: Genoa CFC

9-Best Format and Football Community by Roma Capitale: Kings League

10-Best Content Creator by Adobe: Juventus Creator Lab

11-Best Football Tech Entertainment Solution by Mosaico Studio: DFL

12-Media/Broadcaster of the Year by Regione Lazio: Sky Sport

13-Female Leadership in Football Award (in memory of Emanuela Perinetti) by Go Project: Clara Simonini

In the prestigious setting of the Protomoteca Hall on Campidoglio, the SFS Awards 2024 celebrated the excellence of the Football Industry. The evening, once again hosted by Giusy Meloni, was enriched by the presence of SFS’s institutional partners. It provided a unique opportunity to spotlight the synergy between sports, innovation, and social impact. The evocative backdrop of Campidoglio made the event even more memorable, blending the city's historic charm with the warmth of an enthusiastic audience. One of the most heartfelt

SFS24 highlighted the role of women in the Football Industry, making it one of the key topics discussed on the Global Stage during the first day of the event. A panel titled "More Women in Football: The Growth and Opportunities for Women’s Football" explored this theme. Moderated by Owen Blachurst, Head of Brand Extensions at FootballCo, the panel featured Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of UK and Europe at INDIVISA, and Zoe Johnson, Managing Director of

The marketing and communications manager of Juventus revealed the club's brand enhancement strategies at SFS24. At SFS24, a panel was held dedicated to the marketing strategies of Juventus. The main speaker was Mike Armstrong, the club's Chief Marketing Officer, who spoke with Salvatore De Angelis, Country Manager of Cosmic. One of the main topics discussed was the broad reach of the club's brand: "We decided to form a partnership with Adidas to internationalize the brand and engage a different target audience. We

The Kings League has established itself as a communication and sporting model within the Football Industry in recent years. At SFS24, Oriol Querol, CEO of Kings League Spain, took the stage and was interviewed by Paola Marinone on the Global Stage. Here's what they discussed: Welcome, Oriol. You’ve revolutionized the sports world, and you’re well aware of it. But what, concretely, is the KingsLeague? First of all, thank you for the invitation. Two years ago, we launched the first Spanish league, and

The SFS hosted a panel dedicated to the issues of environmental sustainability applied to football at 360 ° and inclusiveness in the management of sports clubs. Present at the debate were Anna Sagarra representing Real Betis, Jenny Morris, Director of City Football Leadership Institute and Sarah Batters of the London Lionesses. The commitment made by the Spanish club Real Betis with the "Forever Green" project is significant. "The initiative reached 600 thousand people on social media with 18 different activities carried

As part of the SFS24, the National Amateur League presented its Social Report. Present at the Panel, moderated by Sky journalist Roberta Noé, were the President of the League Giancarlo Abete, the head of CNEL Massimiliano Monanni and the Rai reporter Paola Severini Melograni. President Abete explained with satisfaction the numbers and projects carried out by the main body of amateur football: "The League currently boasts 11,083 clubs, 62,739 teams, over 1 million athletes of which 700 thousand are under the

Technology transforming human biology. This was the central theme of the panel titled: "Sport & Technology: Digital Advancements in Tele-Rehabilitation", featuring esteemed professionals in the field such as Antonio Amati, General Manager of IT at Almaviva; Franco Molteni, Scientific Director of Villa Beretta; and Paolo Guidelli, Central Director at INAIL. Also in attendance was Paralympic athlete Ambra Sabatini, gold medalist at Tokyo 2020 and current world record holder. Journalist Massimo Caputi, acting as moderator, steered the discussion around the development of

A high-level, intense, and detailed discussion took place at the Football Stage of SFS in Rome between professors Ezio Adriani of the Agostino Gemelli University Polyclinic in Rome and Andrea Ferretti of the CONI Institute of Sports Medicine. Piergiorgio Luciani of the Institute of Sports Medicine and Science moderated the debate. The focus of the discussion was the physical health of football players and their protection. The discussion was based on a clear and shared concept: players are playing too much,

The panel that kicked off the Global Stage at the seventh edition of SFS featured Tommaso Bianchini, Chief Revenue Officer of Napoli, and Nick Neri, Director of Partnerships at One Football. The session was moderated by Marco Brusa from La Gazzetta dello Sport. The primary focus of the discussion was on the distribution and monetization of One Football’s live and VOD content.Nick Neri highlighted the growing role of OTT platforms and the critical importance of user engagement. "The TV rights market is

Gianfilippo Valentini, CEO of SFS, officially inaugurated the seventh edition of the SFS. In the Football Stage, a hall full of attendees listened to the opening remarks of the "host." “This year, we’ve made substantial changes, especially from an organizational standpoint. We’ve expanded the entire exhibition area and worked with the aim of creating as many networking opportunities as possible among all the stakeholders involved. I want to thank the over 75 partners who have chosen to support us. We have