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On January 5, 2025, within Almaviva’s space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event “Italy and Saudi Arabia in the Telerehabilitation: Innovation, Exchange and Growth of the Industry” will take place. Organized by SFS in collaboration with the Italian Embassy in Riyadh and the Italian Trade Agency, the event will highlight advancements in telerehabilitation.

Among the speakers at the panel “Looking to the Future with Ambition: The Telerehabilitation Revolution and the Importance of Collaboration Between Countries” will be Antonio Amati, Deputy CEO of the IT Division at Almaviva, to whom we posed a few questions before his departure for Riyadh.

Almaviva is a leader in digital innovation and technological transformation across various sectors. How is the company supporting the Telerehabilitation sector, and what role does it play in the digitalization of healthcare?
Through the integration of advanced technologies and telemedicine, it is possible to offer personalized and adaptive solutions that meet the specific needs of each patient, truly placing them at the center of their recovery journey. At Almaviva, we firmly believe in the virtuous combination of Sports and Technology, which moves beyond the outdated reactive concept of patient health to introduce a paradigm of personal well-being within a One-Health framework. For this reason, we are aware of the immense potential that Telerehabilitation can also have in the sports sector. This vision and spirit of innovation have led to the creation of the HELIOS Telerehabilitation Platform, part of a broader suite of digital solutions for the healthcare sector.

In particular, we are in the advanced stages of experimentation with Villa Beretta, a center of absolute excellence in the field of rehabilitation. As a scientific partner, Villa Beretta has provided knowledge of advanced clinical models and applied rehabilitation pathways, while Almaviva, as a technology partner, has contributed significantly to the adoption of cutting-edge digital technologies.

In the context of cooperation between Italy and Saudi Arabia, what are the main challenges and opportunities for Almaviva in promoting the adoption of telerehabilitation, particularly in football and other sports?
Sports telerehabilitation is a new frontier that enables the monitoring of athletes’ progress remotely, offering them continuous and personalized support. We are convinced that Saudi Arabia, which is highly attentive to technological innovation and its advantages, and increasingly active and present on the global sports stage, is very interested in how the integration of advanced technologies and telemedicine can offer more efficient solutions and open up new areas of intervention.

Almaviva has experience in integrating advanced technologies such as artificial intelligence and data analysis. How can these solutions help improve digital rehabilitation processes and make them more accessible?
Through advanced data analysis tools and next-generation sensors, we can assist athletes, even remotely, enabling them to recover from injuries in a safe, controlled, and swift manner, reducing the risk of relapses and enhancing the maintenance of long-term performance. The experimentation process has helped refine the HELIOS platform, which offers digital solutions for the healthcare market and effectively supports athletes’ rehabilitation. It selects from a catalog of sports recovery programs tailored to the athlete’s needs and the specifics of the sport practiced. This is achieved using technologies such as Augmented Reality and Virtual Reality, IoT devices for monitoring biomechanical and physiological parameters, motion sensors, wearable devices, and predictive analytics powered by artificial intelligence engines and large data volumes.

With the evolution of the healthcare and sports sectors, how do you see the importance of collaboration between technology companies and healthcare institutions in accelerating the development of telerehabilitation on an international scale?
Such collaboration is strategic in terms of both effectiveness and efficiency. A survey conducted in 2023 showed that 70% of patients who used Telerehabilitation programs reported significant improvements in managing their condition. Additionally, 65% expressed greater satisfaction compared to traditional treatments.

Recent estimates suggest that implementing Telerehabilitation programs could reduce overall rehabilitation costs by approximately 30% through resource optimization. It is therefore evident that the benefits—for patients, clinicians, and healthcare expenditure—are increasingly driving the adoption of these solutions. Indeed, projections indicate that by 2025, the number of patients using Telerehabilitation in Italy could increase by 50%.

Looking to the future, what innovations do you see in the field of Telerehabilitation that could revolutionize not only patient treatment but also how athletes and teams manage their preparation and recovery?
The digital technologies are here; they need to be interpreted and adopted. For example, the Helios platform is also well-suited for injury prevention, a crucial aspect of the sports world. By continuously analyzing the data collected during training and recovery sessions, it is possible to identify muscle or postural imbalances, alerting trainers or physiotherapists to the onset of potential issues. In this way, Helios can become a valuable tool not only for rehabilitation but also for training and comprehensive athletic health monitoring, ensuring greater sports longevity and improved performance.

On January 5, 2025, within Almaviva's space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event "Italy and Saudi Arabia in the Telerehabilitation: Innovation, Exchange and Growth of the Industry" will take place. Organized by SFS in collaboration with the Italian Embassy in Riyadh and the Italian Trade Agency, the event will highlight advancements in telerehabilitation. Among the speakers at the panel "Looking to the Future with Ambition: The Telerehabilitation Revolution and the Importance of Collaboration Between Countries" will be Antonio

The evolution of sports content consumption, as we have already explained in this article, is gradually shifting towards content creators and increasingly innovative digital platforms. Traditional media are now competing with players capable of engaging new generations using fresh and dynamic communication codes. This was the main topic of the panel "Creator contamination in the sport rights and entertainment landscape", held during the SFS. On stage at the Football Stage, industry experts shared their insights. Speakers included Andrea David Rizzi -

On January 6, 2025, a remarkable event will take place at the Mansard Radisson Collection Hotel in Riyadh, titled "Italy and Saudi Arabia in the globalization process of football". Organized as part of the Italian Supercup and in collaboration with Lega Serie A, the Embassy of Italy in Kingdom of Saudi Arabia and Italian Trade Agency, the event aims to explore the dynamics of globalization in football, highlighting the strategic roles of key players like Italy and Saudi Arabia. The event, scheduled

Football is no longer just played on the pitch but also told through the viral trends dominating social networks. TikTok has become the ideal platform to rewrite the language of Italian football, and Serie A is riding this trend with innovative and engaging content. For this reason, SFS24 hosted the self-moderated panel "Serie A on TikTok: Redefining the Language of Italian Football", featuring two creators — Lisa Offside and Sinnaggagghiri — along with Pierdamiano Tomagra, Head of Digital at

On January 5, 2025, within Almaviva's space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event "Italy and Saudi Arabia in the Telerehabilitation: Innovation, Exchange and Growth of the Industry" will take place. Organized by SFS in collaboration with the Italian Embassy in Riyadh and the Italian Trade Agency, the event will highlight advancements in telerehabilitation. Among the key speakers in the panel "The Role of Italian Companies in the Development of Sports and Football: Italian Excellence in Telerehabilitation," Dr. Franco Molteni,

"Serie A is now, in every sense, a media company. We have repositioned the product in a competitive landscape, following commercial and entertainment-driven strategies", said Luigi De Siervo, CEO of Lega Serie A, speaking at the SFS24 event, dedicated to the national and international football industry. Giulia Mizzoni, a journalist for Amazon Prime Video, interviewed the CEO, asking specific questions about the league’s strategies and future projects. De Siervo highlighted the work done over the years, with the NBA, NFL, and

Atletico Madrid is not only one of the most successful and competitive teams in the European football scene but also a communication laboratory that leverages creativity and diversification strategies as its key strengths. At SFS24, Valerio Gori – Marketing Director of Atletico Madrid – explained to Carlo De Marchis and Paola Marinone how the Madrid-based club has managed over the years to build an omnichannel communication strategy with high engagement rates. Everything revolves around international positioning, through concrete and unique actions

The role of digital innovation in healthcare is rapidly growing, and on January 5, 2025, Riyadh will host a pivotal event dedicated to the future of telerehabilitation. Organized by SFS in collaboration with ICE – Italian Trade Agency and the Embassy of Italy in Riyadh, the event will take place at Casa Italia Riyadh (Localizer Mall, Al Olaya), hosted by Almaviva. It represents a unique opportunity to explore innovative ideas and collaborations between Italy and Saudi Arabia in the field of

During a challenging period for sports results, Lorenzo Vitali – General Counsel of AS Roma – and Florent Ghisolfi – Head of the Technical Area for the Giallorossi – were interviewed on stage at the Summit. In the presence of Sky Sport journalist Marina Presello, the panel analyzed the state of the Roman club from every angle. Following the dismissal of Daniele De Rossi and the brief tenure of Djuric, the club decided to bet on Claudio Ranieri, a coach with

After presenting the ESG strategies implemented for EURO2024, Michele Uva – UEFA’s Director of Social & Environmental Sustainability – was interviewed on stage at the SFS by journalist Riccardo Luna. The panel, titled "Euro2024: an example of concrete actions", focused on sustainability, which Uva himself described as "an essential asset with significant cultural and social influence". Just days before COP29, the United Nations Climate Change Conference, the Summit devoted considerable attention to the interplay between environmental policies and the football