How to enhance content value according to One Football

The panel that kicked off the Global Stage at the seventh edition of SFS featured Tommaso Bianchini, Chief Revenue Officer of Napoli, and Nick Neri, Director of Partnerships at One Football. The session was moderated by Marco Brusa from La Gazzetta dello Sport.

The primary focus of the discussion was on the distribution and monetization of One Football’s live and VOD content.
Nick Neri highlighted the growing role of OTT platforms and the critical importance of user engagement. “The TV rights market is in crisis, and the case of Ligue 1 is a clear example. They were convinced they could secure multi-billion-euro deals, but ended up with only 500 million. Furthermore, we can’t ignore the arrival of new players like Amazon and Apple in this space. While they don’t make audiovisual rights their core business, they are reshaping the market. We don’t compete with them, but we empower our partners to stream live, enabling direct monetization across all types of content, including on-demand. One success story is the Napoli Summer Pass“.

Tommaso Bianchini also discussed this partnership: “One Football enables clubs to share their content, and above all, it has a highly engaged community. This summer, we ran an organic promotion.”
The Chief Revenue Officer of Napoli also emphasized how the Napoli brand is presented: “Our project is built on integrity, aiming to involve our fans, who must always feel engaged. This was particularly successful with the celebratory film for the Scudetto, a major self-produced project that positioned Napoli as a bridge to the world“.