“Roma must be an Italian and local brand, but with an international soul,” said Florent Ghisolfi at SFS24
During a challenging period for sports results, Lorenzo Vitali – General Counsel of AS Roma – and Florent Ghisolfi – Head of the Technical Area for the Giallorossi – were interviewed on stage at the Summit. In the presence of Sky Sport journalist Marina Presello, the panel analyzed the state of the Roman club from every angle.
Following the dismissal of Daniele De Rossi and the brief tenure of Djuric, the club decided to bet on Claudio Ranieri, a coach with extensive experience and a symbol of Roman pride on a global level. A crucial managerial figure to learn from professionally and to carry forward a dynamic project, as Ghisolfi emphasized during the interview. A skilled coach, appreciated by the Giallorossi fanbase, who never misses an opportunity to express their deep attachment to the jersey – a love to be preserved and nurtured, the two managers stated, and one that must guide every corporate decision.
“We have already selected the site and are carrying out a synergistic effort with the municipality and industry operators. It’s an ambitious project starting from scratch, but we are making good progress. It will embody the values of Roman pride, also thanks to a sophisticated design conceived by leading international architects“, Vitali replied. The new sports facility will become an important nerve center for the city, ready to welcome all Roma supporters. Drawing inspiration from the heritage of Campo Testaccio, the General Counsel specified, the upcoming stadium will combine historical charm with sustainability features: a true greenhouse – open 24/7 – that will further enhance the Roma brand.
The interview also touched on the youth sector and market strategies. Over the years, Roma has launched promising talents such as Niccolò Pisilli, Edoardo Bove, and Nicola Zalewski, thanks in part to the work of professionals like Alberto De Rossi, Bruno Conti, and Roberto Trapani – Youth Sector Head of Recruitment at AS Roma. Among the various projects, there are considerations for creating an Under-23 team, following the model set by Juventus, Milan, and Atalanta.
As for market strategies, Ghisolfi highlighted the need to pursue a sustainable economic approach, focusing on risk assessment and specific organizational structures: “Roma must be an Italian and local brand, but with an international soul, close to the most important players in the world“.
