SFS and Villarreal CF present SFS Snack: “Soccer infrastructure and urban development”
SFS (Social Football Summit) and Villarreal CF are proud to announce the next edition of SFS Snack, a short-form international conference dedicated to the soccer industry, to be held on April 15 at the famous Estadio de la Cerámica.
SFS Snack Vila-real will bring together high-level speakers, including representatives from major clubs such as Villarreal CF, AS Roma and Valencia Basket Club, as well as managers of international brands such as Ascale. The event, titled “Football, infrastructure and urban development,” will explore the transformative power of stadiums as catalysts for economic growth, urban renewal and social impact.
Conference panels will address topics such as:
– The strategic importance of the stadium in sports club growth;
– Stadiums & Beyond: generating business growth, partnerships, and fan communities;
– Innovative strategies for brand activation in soccer stadiums: maximizing the impact of sponsorship.
At the end of the conference, guests will enjoy a light lunch in an exclusive lounge and conclude the experience with a guided tour of the Stadio de la Cerámica, recently renovated to reflect Villarreal CF’s ambition and its connection to the local community.
Brandon Paramo, International Business Manager of Villarreal CF, said, “We are honored to host SFS in our home, the Estadio de la Cerámica. This initiative aligns perfectly with our long-term vision of integrating soccer with community development. Stadiums are not just sports venues-they are engines of social and economic progress, and this event will show how innovation and collaboration can reshape our cities.”
Gianfilippo Valentini, CEO of SFS, added, “After major international stops in cities such as London, Dubai and Riyadh, bringing SFS Snack to Vila-real demonstrates Villarreal CF’s commitment to innovation in the soccer industry. Our goal is to create meaningful dialogues that inspire new strategies and collaborations within the global soccer ecosystem.”
SFSSnack is a project of the SFS, the flagship event for the soccer industry in Italy, held annually in November in Rome. The initiative reflects the SFS mission to connect professionals globally and promote innovation in the business of soccer, with events in cities that are shaping the future of the sport.
Event details:
– Date: 15 April, 2025
– Hours: 11:00 am – 2:15 pm
– Location: Estadio de la Cerámica, Vila-real
– Organizers: Villarreal CF & SFS
– Event Title: Football infrastructure and urban development
[To attend for free and register for the event, click here: https://www.socialfootballsummit.com/en/sfs-snack/vila-real/]
