January 6, 2025
Italy and Saudi Arabia in the globalization process of Football
In the process of internationalizing Lega Serie A, the Italian Super Cup represents an important milestone in terms of commercial development as well as the promotion of Made in Italy football across the entire MENA region.
This is set against the backdrop of Saudi Arabia, which is deeply committed to achieving its Vision 2030 a blend of development and investments across numerous sectors, including a focus on hosting the 2034 FIFA World Cup
Programme
11:00 – 11:15 (LT)
Institutional Speech
Carlo Baldocci (Ambassador of Italy to the Kingdom of Saudi Arabia)
Abdulrahman Justaniah (Vice Minister of Strategic Planning and Investment – Ministry of Sport)
Ezio Maria Simonelli (President – Lega Serie A)
11:20 – 11:30 (LT)
Italy_Saudi: what’s next
Romy Gai (Chief Business Officer – FIFA)
11:35 – 12:00 (LT)
Sports Tourism and major events: opportunity and impact of football competitions
Ibrahim Alkabbaa (Deputy General Secretary – SAFF)
Laith khayyat (Executive Director of Strategy and PMO – Mahd Sports Academy)
Mohammed Basrawi (General of Marcoms – Saudi Pro League)
12:05 – 12:35 (LT)
Giga & Mega Projects: ambition and innovation across the Kingdom
Fahd Al-Subaie (Director of the Clubs Investment Department – Ministry of Sport)
Abdullah Maghram (Director of the International Communication Department – Ministry of Sport)
Basim K. Ibrahim (Sport Segment Director – Ministry of Investment)
12:40 – 13:15 (LT)
Italian Supercup: global expansion in a competitive scenario and the experience in Saudi Arabia
Michele Ciccarese (Commercial & Marketing Director – Lega Serie A)
Maikel Oettle (Chief Commercial Officer – AC Milan)
Giorgio Ricci (Chief Revenue Officer – FC Internazionale Milano)
Francesco Calvo (Managing Director Revenue & Football Development – FC Juventus)
Christian Vieri (Ambassador – Lega Serie A)
13:15 – 14:30 (LT)
Business Lunch
Relive the event
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