January 6, 2025
Italy and Saudi Arabia in the globalization process of Football
In the process of internationalizing Lega Serie A, the Italian Super Cup represents an important milestone in terms of commercial development as well as the promotion of Made in Italy football across the entire MENA region.
This is set against the backdrop of Saudi Arabia, which is deeply committed to achieving its Vision 2030 a blend of development and investments across numerous sectors, including a focus on hosting the 2034 FIFA World Cup
Programme
11:00 – 11:20 (LT)
Institutional Speech
11:20 – 11:25 (LT)
Introduction
11:25 – 11:45 (LT)
Italy_Saudi: what’s next
11:50 – 12:10 (LT)
Sports Tourism and major events: opportunity and impact of football competitions
12:15 – 12:35 (LT)
Giga Projects: ambition and innovation across the Kingdom
12:40 – 13:10 (LT)
Italian Supercup: global expansion in a competitive scenario and the experience in Saudi Arabia
13:15 – 14:30 (LT)
Business Lunch