15th of April
Football, infrastructure and urban development
SFS Snack Vila-real will be a key forum for exploring the relationship between football infrastructure and urban development. Hosted at the iconic Estadio de la Cerámica, the event will highlight how stadium investments drive economic growth, enhance city identity, and serve as a catalyst for urban renewal.
The redevelopment of Villarreal CF’s home ground is a prime example of how modernizing football facilities can boost local commerce, attract businesses, and improve community engagement. Experts and industry leaders will discuss key topics such as investments in infrastructure and the strategic importance of integrating club facilities with the city, the long-term economic benefits driven by stadium development, and the role of accessibility in enhancing community engagement.
Venue: Estadio de la Cerámica, Carrer Blasco Ibáñez, 2, 12540 Vila-real, Castelló, Spain
Programme
11:00 – 11:10
Intro
MATTEO QUITADAMO – Business Developer – SFS
BRANDON PARAMO – International Business Manager – Villarreal CF
11:15 – 11:50
The strategic importance of the stadium in the growth of the sports club
BRANDON PARAMO – International Business Manager – Villarreal CF
MERCEDES ROIG – Commercial Director – Valencia Basket
PEDRO IRIONDO – Managing Director – Football Benchmark
11:55 – 12:25
Stadiums & Beyond: unlocking commercial growth, partnerships & fan-centric business communities
JUAN ANTÓN – Commercial Director – Villarreal CF
MIRKO CUCCHIARELLI – Head of Premium Sales & Business Community – AS Roma
12:30 – 13:00
Innovative strategies for brand activation in football stadiums: maximising the impact of sponsorship
NOEMI UBENDA – Marketing and Communication Manager – Ascale
JUAN ANTÓN – Commercial Director – Villarreal CF
13:10
Light Lunch
14:30
Stadium Tour