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Vila Real

15th of April

Football, infrastructure and urban development

SFS Snack Vila-real will be a key forum for exploring the relationship between football infrastructure and urban development. Hosted at the iconic Estadio de la Cerámica, the event will highlight how stadium investments drive economic growth, enhance city identity, and serve as a catalyst for urban renewal.

The redevelopment of Villarreal CF’s home ground is a prime example of how modernizing football facilities can boost local commerce, attract businesses, and improve community engagement. Experts and industry leaders will discuss key topics such as investments in infrastructure and the strategic importance of integrating club facilities with the city, the long-term economic benefits driven by stadium development, and the role of accessibility in enhancing community engagement.

 

Venue: Estadio de la Cerámica, Carrer Blasco Ibáñez, 2, 12540 Vila-real, Castelló, Spain

Programme

11:00 – 11:10 
Intro

MATTEO QUITADAMO – Business Developer – SFS
BRANDON PARAMO – International Business Manager – Villarreal CF


11:15 – 11:50
The strategic importance of the stadium in the growth of the sports club

BRANDON PARAMOInternational Business Manager – Villarreal CF
MERCEDES ROIGCommercial Director – Valencia Basket
PEDRO IRIONDOManaging Director – Football Benchmark


11:55 – 12:25
Stadiums & Beyond: unlocking commercial growth, partnerships & fan-centric business communities

JUAN ANTÓNCommercial Director – Villarreal CF
MIRKO CUCCHIARELLIHead of Premium Sales & Business Community – AS Roma


12:30 – 13:00 
Innovative strategies for brand activation in football stadiums: maximising the impact of sponsorship

NOEMI UBENDA – Marketing and Communication Manager – Ascale
JUAN ANTÓN – Commercial Director – Villarreal CF


13:10
Light Lunch


14:30
Stadium Tour

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