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The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial solutions and business opportunities to clubs, institutions, and participants.

Among the exhibitors, GoldiSegnati stood out for its ability to transform iconic football moments into personalized and accessible products. Their offerings range from sportswear to home goods, such as posters and accessories, making them perfect for gifts. Their approach combines comfort with an eye-catching design, catering to a diverse audience.

QR Sport, on the other hand, presented a futuristic proposal to enhance the fan experience in stadiums. Their app provides a suite of services, from merchandising to food & beverage, streamlining interactions with available services. This solution aims to optimize time and sales, increasing audience satisfaction while improving facility efficiency.

Another standout presence was Fantacalcio with Hoplix, which drew attention with an original offering for football and gaming enthusiasts. The collaboration provided users with personalized products tied to the world of fantasy football, aiming to enrich the fan experience by blending competition, design, and football passion.

Bstadium.es also emerged as a noteworthy exhibitor, presenting solutions for new fan experiences by combining match tickets and tours with engaging programs focused on leisure, tourism, sports, and club gastronomy.

A special mention goes to CTN, a Finnish company combining high technology and wellness. Their patented solutions for cryotherapy and well-being are designed to optimize health and promote holistic wellness, offering professionals effective, easy-to-use, and cost-efficient options.

In this context, Legea, a historic leader in technical sportswear, confirmed its presence with high-quality products. Veo stood out for its innovative technology, offering devices for streaming training sessions and matches, making the sports world increasingly connected and accessible. EcoEvents, the official partner of Legambiente, played a crucial role in the event’s sustainability, achieving ISO 20121 certification, which ensures compliance with environmental, economic, and social standards.

Finally, long-standing collaborations with partners such as Almaviva (Innovation Partner), Infront (Platinum Partner), ItaliaOnline with the Virgilio Sport brand (Media Partner), and Regione Lazio, as the sponsoring body, highlighted the importance of a synergistic and established approach between companies and institutions.

SFS 2024 demonstrated how collaboration between startups, established businesses, innovators, and institutions is essential to tackle challenges and seize opportunities in the future of the football industry.

The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial solutions and business opportunities to clubs, institutions, and participants. Among the exhibitors, GoldiSegnati stood out for its ability to transform iconic football moments into personalized and accessible products. Their offerings range from sportswear to home goods, such as posters and accessories, making them

The energy of innovation lit up the stage at SFS ExtraTime - Almaviva, the startup competition that highlighted the best entrepreneurial ideas in a setting of excellence and strategic vision. The 2024 edition, coordinated for the fifth time by Vincenzo Filetti, featured eight startups selected from numerous applications from Italy and abroad. Of these, six were Italian (four of which are based in Rome) and two were international (Czech Republic and France/UK). Here is the list of participants: Aced Sports, Aileven,

Founded in March 2024, PickEat is the startup that clinched victory in the "SFS Extra Time Almaviva" competition. This annual event, hosted by SFS, seeks to spotlight the most promising companies contributing innovation and added value to the Football Industry. After a close contest with the Czech-based TruCrowd — known for developing advanced biometric systems that link tickets directly to users' faces, eliminating the need for physical or digital passes — the jury ultimately awarded the prize to PickEat for its

With over 50 million visitors in 2024 and an average stay of 4.2 days, Rome and the Lazio region are experiencing significant growth in their tourism industry. These impressive numbers, which show a substantial increase compared to previous years, are further bolstered by the upcoming Jubilee in 2025. A panel discussion titled "Sporting Events: Impacts and Reflections on the Tourism Industry," moderated by Francesca Buttara of Dowell, delved into these growth factors, potential risks, and the overall tourism system of Rome

The panel organized by Adobe during the Global Stage focused on monetizing the fan experience, exploring how different organizations can leverage technology and personalization to increase audience engagement. The speakers in this case were 5: Alfonso Becerra, Director of Commercial Innovation, Mexican Football Federation; Marco Di Dio Roccazzella, Shareholder & Managing Director, Global Retail & Consumer Market Leader, and Global Strategy, Data & AI Leader at Jakala; Andrea Peron, Sales Leader Enterprise and Commercial at Adobe; Alexis Grigoriadis, Marketing Director

From the new Spotify Stadium to the Allianz in Turin, passing through the new projects planned, such as integrating technology and events. The vision of the venue where sporting events take place, and not only, was at the heart of the panel moderated by Ivan Ortenzi, which saw the participation of Jordi Penas, head of the Barcelona Museum, Paolo Monguzzi, Stadium & Consumer Business Director of Juventus Football Club, Luca Montebugnoli, Founder Chairman and CEO of Vivaticket, and Silvia Prandelli Senior

During the seventh edition of SFS, the expansion of the AFA brand was also discussed. Giorgia Cenni from Sky Sport interviewed Leandro Petersen of the Argentine Football Federation."We are the federation with the highest revenue from sponsorships", Leandro Petersen began, adding, "We are signing deals with major multinational companies, and we are highly focused on strategic, growing markets like the USA, China, and the Middle East".The Argentine delegate also touched on past challenges: "We started from a difficult position, with

It was an intense second morning at SFS24 with a panel moderated by Giusy Meloni, who interviewed the President of Marseille, Pablo Longoria, and the President of Como, Mirwan Suwarso. The first to speak was Longoria, who made some very important statements: "Marseille is a special environment. Our need is to continuously engage with our ownership. Obviously, sports results are essential, but at the same time, it’s important to pursue financial sustainability. At the same time, we maintain a social contract

The AIC kicked off the second day of SFS24. On stage were the president of the association, Umberto Calcagno, alongside Fabio Giuseppe Poli, the AIC’s Organizational Director, and collaborator Marco Piccinini.“We conducted a study on Serie A, the Premier League, and La Liga, analyzing the 2022-2023 and 2023-2024 seasons, which took place between the World Cup and continental competitions. Our findings show that the increasing number of matches has a significant clinical impact on players, driving up the cost of

BYD, a global leader in electric vehicle production, to promote a sustainable mobility model that aligns with the values of innovation and environmental respect, is the green mobility partner of SFS24. This collaboration marks a significant step forward in the Summit's commitment to tangible sustainability, bringing together the world of sports and cutting-edge technology. At this year’s edition of SFS, BYD is present as an official partner to raise awareness and inspire participants about the opportunities offered by electric vehicles. Special